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Directory

UBO LEADERSHIP

Katy Brennan
Chief Brand Officer
330-972-5766
kbrennan@uakron.edu

Colleen Lazzaretti
Communication Specialist
330-972-8075
clazzaretti@uakron.edu

Marketing Communications

We develop, implement and manage targeted marketing primarily for recruitment and retention of students.

Advertising – General Promotion – Promotional Events – Marketing Plans – Collateral – Digital Marketing – Graphic Design – Branding – Brand Guidelines – Promotional Items – Traffic Management – Trademarking – Licensing – Photography

Strategic Communications

We develop, implement and manage communication and promotion to external audiences to support the marketing function and ÈÕº«¹ú²úav¸£Àû strategic priorities.

Media Relations – Crisis Communications – Institutional Social Media – Content Creation - Video – ÈÕº«¹ú²úav¸£Àû Style Guide – ÈÕº«¹ú²úav¸£Àû of Akron Magazine – Public Relations – Strategic Priorities

Digital Communications

We develop, implement and manage website design/content and digital communication outreach for all audiences.

Digest – Zipmail – Campus Email Messaging – UA Mobile – E-Newsletters – Emergency Messaging – Website Design – Website Content Development and Maintenance